Twitter has backtracked its initial position and is no longer suspending an ad from Tennessee Senate candidate Rep. Marsha Blackburn, after “reconsidering the ad in the context of the entire message.”
“Our ads policies strive to balance protecting our users from potentially distressing content while allowing our advertisers to communicate their messages. Nowhere is this more difficult than in the realm of political advertising and the highly charged issues that are often addressed therein,” said Twitter spokesman Nicholas Pacilio in a statement Tuesday.
“After further review, we have made the decision to allow the content in question from Rep. Blackburn’s campaign ad to be promoted on our ads platform,” the statement continued. “While we initially determined that a small portion of the video used potentially inflammatory language, after reconsidering the ad in the context of the entire message, we believe that there is room to refine our policies around these issues. We have notified Rep. Blackburn’s campaign of this decision.”
The ad in question shows Blackburn saying she “fought Planned Parenthood, and we stopped the sale of baby body parts, thank God.”
Twitter initially told Blackburn’s team the ad would be prohibited due to that remark because it was an “inflammatory statement.” They said it would appear if she omitted that statement from the video.
Although Twitter originally said the video could not be used as an online ad, they said the video could still be shared on the platform.
Blackburn spearheaded the congressional investigation into Planned Parenthood after a series of videos emerged of Planned Parenthood officials discussing aborted fetus tissue for medical research.
Blackburn announced last week she would be running for Senate to replace Republican Sen. Bob Corker, following his announcement he plans to retire and not seek re-election in 2018.